LCG_B2B_Guidebook_2025

BEER STEMWARE These robust yet elegant glasses elevate beer presentations in Fine Dining settings. Traditional beer stemware are suitable for a multitude of styles, from ales and lagers to lambics and saison beers, while the tulip shaped designs are ideal for specialty fruity varieties. BELGIAN BEERS These short stemmed beer glasses are perfect to serve strong Belgian ales and stouts, Flemish red or sour brown ales. Its rounded bowl emphasize the beer flavours while the tapering top captures the aromas, enhancing the tasting experience. BEER MUGS/ STEINS Traditionally very popular in Central Europe, especially in Germany, large beer mugs are commonly associated to the famous Oktoberfest. From the most traditional shapes to modern designs, these sturdy tankards are ideal to serve Munich beers and other dark German lagers. PUB BEERS Traditional English style Pub glasses are light and thin conical-shaped tumblers, suitable for a variety of classic ale beers such as IPAs, Pale and Brown Ales, or Stouts. A must-have in most breweries, bars and pubs, these straight sided glasses with a wide mouth, also known as Pint glasses, are regularly nucleated on the base to keep an active bubbling, that helps preserving the head foam. PILSNER BEERS Perfect for serving classic pilsners and other pale lagers,these sleek tall glasses are perfect for showcasing the colour, clarity and carbonation of beer. The slightly conical design of these glasses directs the beer to the palate and allows the aromas to easily reach the nose for a better tasting. WHEAT BEERS These typically tall beer glasses provide an exceptionally pleasing presentation for wheat ales and pale lagers. Designed for draught beer service, these large capacity glasses, feature a rounded top that holds a generous head of foam. Stemmed glasses feature a wide angled bowl, being most suitable for the indulgent sweetness of dessert stouts orthe tropical juicy flavours of Hazy IPAs. Both designs show an angled profile that influences the beer’s carbonation and holds the head foam, while its pronounced lip on the rim makes it easier to savour craft beers. CRAFT BEERS Craft beers are high quality beers with intense flavours that require glasses with certain specificities for a full tasting experience. Tumblers often contain a lower chamber that helps to preserve the singularities of each beer, delaying the release of its flavours and aromas, known as the “chimney effect”. These strange looking designs are perfect for the complex acidity and tartness of sour and wild beers.

standard shapes for beers & ciders

Beer is one of the oldest alcoholic drinks and is the third most popular drink worldwide, after water and tea. Its origins date back to more than 5.000 years ago, when brewing emerged in the grasslands of southern Babylonia (modern Iraq). It is produced by the brewing of cereal grains, most commonly from malted barley, fermented with hops and yeast and mixed with hot water. Cider is an ancient alcoholic beverage made from fermented apple juice, first produced in Britain by the Celts, around the year 55 BC. This drink is extremely popular in the United Kingdom and the northern regions of France, Italy, Spain and Portugal.

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