LCG_B2B_Guidebook_2025

on-trend Market trends tend to be heavily influenced by consumer

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habits and behaviours, which in turn are impacted, more than ever, by the fast-paced digitalization and evolution of information technology. Our international Marketing & Design team is always on top of the latest trends, which often serve as a launching pad to the product development strategy. Rather than following the crowd, LC Glass strives to innovate and break new ground. By being alert to emerging trends, we create unique concepts and original products, that enable us to standout from competition. In this setting, social media is a powerful tool to keep track of industry influencers, their thoughts and reviews, which can be an important input for our portfolio, ensuring that it stays relevant for consumers.

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